It is 2025 and we are finally seeing the conversation around sustainable development take center stage.  The pressure is now on the construction industry to accelerate their shift towards green-certified construction materials in a desperate attempt to avert the symptoms of climate change the planet is already feeling.  

While factors like surface bond, workability, and versatility are important, it is also imperative today to consider the environmental impact of any construction material we choose to invest in.

Thanks to changing consumer preferences and new regulatory frameworks, we are witnessing a demand for such products in Indian markets as well.

In this article, we would like to dig deeper into this trend, help you understand the driving force behind it, and convince you to be on the right side of history by investing in eco-friendly construction materials for your building projects.

So without much further ado, let’s dive in.

Understanding the Popularity of Green-Certified Construction Materials

Green Certified Construction Materials are essentially products that comply with the requirements and standards established by renowned environmental agencies. The IGBC is perhaps the best example of such an agency in India.

For instance, Magnus Ventures features a gallery of construction products that have been certified by IGBC for consistency in product quality, 0% waste, no slit or dust content, and many other qualities. Needless to say, when you buy a bonding plaster or tile adhesive from us, you are purchasing green-certified construction materials.

The popularity of such products can attributed to many different things. First and foremost, these products are known to promote recycling and reduce your operation’s carbon footprint.

They also play a significant role in reducing harmful greenhouse emissions, thus proving beneficial to the well-being of us and every living thing around us.

What’s Driving The Demand for Green-Certified Construction Materials

1.Regulatory Policies

Perhaps the biggest driving force behind the surge in demand of green-certified products has to do with government interventions. Many governments around the world now understand the imminent threat climate change poses to the very existence of life on earth. These governments also acknowledge the role the global construction industry has played in aggravating this situation.

PM Modi already announced India’s aim to achieve net zero by 2070. Various strict environmental policies have been announced, which will compel developers and builders to stick with sustainable building practices.

Grants, tax incentives, and certifications have also proved useful in convincing builders to employ eco-friendly materials.

2. Consumer Awareness

The general public of today is considerably more educated on the subject of climate crisis and environmental preservation than previous generations. Consumers themselves have now taken the initiative to only invest in products that are committed to the idea of sustainable development. Simply put, consumers today have become more environmentally conscious.

This has forced builders and developers to employ eco-friendly materials and building practices. Investing in green building projects is also quite a lucrative proposition for consumers. Such projects are known to be more energy efficient and could yield higher returns down the line on resale.

3. Corporate Responsibility

Consumer awareness and government policies have made companies take the climate crisis more seriously. The corporate world’s role in tackling this crisis will be significant and many enterprises across India and globally understand this very well.

Businesses have realized that it is in their best interest to integrate green-certified materials during construction. Sustainable building practices not only enhance a company’s social and governance profile but also make it attractive to today’s investors as well.

4. Technological Revolution

The technological evolution our world has witnessed in the last decade alone has been nothing short of fascinating. The evolution is also what has brought green-certified products to the forefront. Things that were not possible before and formulations that were challenging to accomplish are now possible through ground-breaking innovations in technology.

The Benefits of Going Green

The most obvious benefit of going green is the impact such products have on our fragile environment. Construction materials have long been responsible for the planet’s worsening waste accumulation and air pollution problem. Green-certified products put a stop to this issue.

Take the products manufactured by Magnus Ventures for example. All of our products are made from upcycled construction waste. Our products are the result of extensive research and development, which makes them eco-friendly and high-quality.

Furthermore, by constructing using eco-friendly materials, you are opening your business up to a new base of environmentally conscious customers. This could add to your goodwill and give you that much-needed competitive edge in today’s cut-throat real-estate industry.

Green-certified materials also ensure compliance with certain mandatory government policies. Finally, such products are known for their top-notch quality. You are guaranteed a product that promises durability and helps in the building of projects that can withstand a variety of environmental stressors.

Hesitations in Adopting Green-Certified Materials

Despite the urgent need to adopt sustainable building practices, there are sections of India’s construction industry that seem reluctant. Maybe the biggest reason for this hesitation has to do with higher initial costs. Although these products will cost you more upfront, you stand to save a lot of money using them in the long run instead of opting for cheaper traditional alternatives.

Accessibility is another issue that halted the growth of sustainable development in India. Sourcing such products can be a challenge for certain businesses operating in remote regions of the country. Lack of suppliers or awareness about the availability of such products is also responsible for many developers being left behind.

Accelerating the adoption of sustainable building products largely hinges on these issues being addressed.

The Future of Green Development

The demand for green-certified construction materials today is a sign of a greater movement to come. This rise in demand shows that our society is now ready and willing to make the shift towards sustainable living.

With technology continuing to evolve and government policies around the use of such projects becoming more encouraging, we could see their adoption accelerate in the coming years.

It is now up to builders and developers to realize that they have nothing to lose and everything to gain by investing in fly ash bricks, adhesives, or surface bonding cement that are certified to meet strict environmental standards.

Conclusion

At Magnus Ventures, we are committed to lessening the impact construction can have on our environment. As such, we offer high-quality products that are eco-friendly and possess prestigious accreditations like the IGBC, ISI, and ISO.

We are widely hailed today as the leading tile adhesive and plaster manufacturers in the country. Needless to say, Magnus Ventures is your one-stop shop for all sorts of eco-friendly building solutions.

Explore our catalog to find products that will set you on the path of sustainable development.